Many businesses in Assam are on IndiaMART. Some have been paying for it for years. The common question: "I'm already on IndiaMART — do I still need my own website?"
The honest answer: yes. Here's exactly why.
What IndiaMART is Good For
IndiaMART is a legitimate B2B marketplace. It works well for:
- Product discovery — someone in Mumbai or Delhi searching for a supplier finds you
- Product catalog — list products with photos, specs, and pricing
- Inbound B2B leads — buyers contact you directly through the platform
- Export inquiries — international buyers do use IndiaMART to find Indian suppliers
If you're a manufacturer or trader in Assam selling to other businesses, IndiaMART has real value. Being listed there is better than not being listed.
What IndiaMART Cannot Do
It cannot rank your business name on Google
When someone Googles "Sharma Steel Works Guwahati" — they're looking for you specifically. IndiaMART might return a page, but it says "Sharma Steel Works on IndiaMART." That's IndiaMART's brand, not yours. A customer trying to verify your legitimacy won't find a dedicated presence for your business.
It cannot rank for local service searches
Searches like "best hardware shop Khanapara", "wedding caterer Guwahati", "coaching institute Silchar" are local searches. Google returns websites, GBP listings, and local SEO results for these — not IndiaMART pages.
It cannot build trust the way your own website can
When a buyer finds you on IndiaMART and considers doing business with you, they Google you. If there's no website, no professional presence — doubt enters. "Is this company real? Is it still operating?" A proper website with your address, team, and client references removes that doubt instantly.
It cannot integrate WhatsApp properly
Buyers want to message you on WhatsApp immediately. Your own website can have a WhatsApp button that opens a direct chat — something IndiaMART's platform does not allow efficiently.
You don't own your IndiaMART page
If IndiaMART changes its pricing, policies, or disappears — your business has no independent online identity. A website is yours. Your domain, your content, your brand — permanently.
A Real Example from Assam
A food products manufacturer in Tinsukia was on IndiaMART and getting occasional B2B leads — with zero web presence beyond that.
After building a website with local SEO and a verified Google Business Profile:
- They started appearing for "Assam food products supplier" searches on Google
- Direct WhatsApp enquiries from buyers in Kolkata, Delhi, and Mumbai started coming in — no IndiaMART middleman
- Their credentials were visible, which closed deals faster
They still use IndiaMART. But now it's one channel among several — not the only one.
The Trust Gap
Buyers use IndiaMART to find suppliers. They use Google to verify them.
The sequence is always:
- Search IndiaMART → find your listing
- Google your business name → check your website, reviews, social presence
- Decide whether to contact you
If step 2 turns up nothing — some buyers stop there. You lose deals you never knew you were in contention for.
When You Need Both vs Website Alone
You need both — Website + IndiaMART — if:
- You're a manufacturer or trader doing B2B sales
- Your buyers are spread across India or internationally
- You need a product catalog accessible to wholesale buyers
Website alone is enough if:
- You serve local customers — retail, services, restaurants, clinics, hotels
- You want local Google rankings
- You're B2C rather than B2B
IndiaMART alone is never enough if you want to build a long-term independent brand presence.
What to Do Next
If you're an Assam business currently only on IndiaMART, the most impactful next step is:
- Get a Google Business Profile set up — ₹3,500, done in 3 days
- Build a basic website — from ₹8,000, done in a week
These two together cost less than one month's IndiaMART premium subscription — and they work for you permanently.
Talk to Nischay directly: +91 84860 32421
No-pressure consultation. I'll tell you honestly what you need and what you don't.